About us

Learn about us, our mission, our founder, and our biography

Our Mission

Determined to be on the forefront of the beauty industry and to evolve in the field of aesthetics as that field presents new products, technology and methods to improve skin health. Che' Nova Aesthetics has committed to aesthetics and its principles and is determined to bring forth the skills and knowledge to lead the skincare industry

About Che' Nova

Che' Nova Lane is the owner and founder of Che' Nova Aesthetics in Towson, Maryland.


Che' Nova Lane
Proprietor- Certified Esthetician (Owner and Founder)


Che' Nova has always been passionate about the nature and health of skincare; and it was this passion that brought Che' to the realization of how skin care could be life changing for those who embraced its practices .


Che' decided early on in her journey to expand her knowledge in skin care. She went forward to study at the renowned Von Lee International School for Esthetics.


Che’ chose to specialized in skin care because it is her philosophy that by improving a woman’s skin it would enhance her self-image and confidence as well as improve her overall health.


Che' Nova is determined to be on the forefront of the beauty industry and to evolve in the field of aesthetics as that field presents new products, technology and methods to improve skin health. Che' has committed herself to aesthetics and its principles and is determined to bring forth her skills and knowledge to lead the skincare industry.

My Philosophy

"Unlike many people who start a new business, money was not my prime motivation- not that I was so well off that it wasn't a consideration; in fact, I had put my lifetime savings on the line." "Forcing myself to think positively did wonders for my spirit. I was able to overcome the discontent inside me, and my old enthusiasm slowly returned." "You can do anything in this world that you want to do, if you want to do it badly enough and you are willing to pay the price. Often during my childhood, I heard those words from my mother, always urging me on to greater heights! They became so firmly implanted in my mind that they became the theme of my childhood and of my life." "Before you ever receive the wonderful treasures of a happy life, you must first give. Give of yourself. Be of service to others. Only what you give can be multiplied back into your own life. That is the law of the harvest, the law of the ten-fold return. If you give nothing, even if it is multiplied, you receive nothing." "We treat our people like royalty. If you honor and serve the people who work for you, they will honor and serve you." "God didn't have time to make a nobody, only a somebody. I believe that each of us has God-given talents within us waiting to be brought to fruition." - Mary Kay Ash

Contact Us

Che' Nova

17 W. Pennsylvania Avenue, Suite 110 Towson, MD 21204

Che@chenova.net

(410) 705-5813 / (443) 883-2084